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The Reasons Why People Buy Expensive Items
You will find out in this article why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
There have been many studies conducted to find out the answer to this mind-boggling mystery. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. For more information about it go here!
They possess meanings to each of us. Every purchase that we make, even the places we visit all have a symbolic meaning. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Most people believe that the more expensive the item is the more it will last longer. This is due to the fact that luxury goods are made from high-quality materials. For example, you may opt to purchase a bag sold cheaply than from a luxury brand but you will be more ensured that the bag from the luxury brand is more durable.
Luxury brands also tend to be more eye-catching. Fashions conscious individuals greatly benefit from them. You will not have to look out for people wearing the same items and avoid them.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. Click here for more details about it.
Purchasing luxury brands are rewards to ourselves. They serve as a trophy to those numerous hours of work we do. Many of us are able to give ourselves this trophy since luxury brands are now made more accessible on the internet. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will be ensured that what you will be purchasing is not a fake and is safe for you. A good example is cosmetic products from luxury brands. You will not be in risk to allergies or any other potential harm it has. This is due to the reason that luxury brands are made through years of constant research and experiment. Cheaper brands will not assure you this.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. Based from a survey, most Germans and Italians tend to purchase luxury brands in order to place emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.